Tuesday, March 9, 2010
PR campaign.
If I had the opportunity, I would start a PR campaign about the destructive activities that teenagers and young adults engage in constantly. It would start with shots of teenagers doing things that teenagers do, like setting things on fire, TPing someone's house, egging a car, all looking like a lot of fun. Then it would switch to what the scene looks like the next day, burnt grass and scorched cement, soggy toilet paper draped across someone's lawn, and a ruined paint job. Then we would see teenagers helping each other to clean up the messes that were made, some coming to replace the sod, cleaning up the toilet paper, and scrubbing the egg off the car. "Build, don't destroy" would appear on the screen, and then a website or something. Essentially the message of the ad would be that everyone is better off if we use our energy to create, rather than destroy.
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Good message. I wish kids had come over to clean the egg from my house last Halloween!
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