Magazine

Alternative Altruism
Alternative Altruism is a magazine about giving, but not in the ordinary way that it has been presented. It's about the small things and changes we can make in our lives in order to make the world a better place for other people. It focuses on a different problem each week and provides easy-to-implement solutions for normal people. It would also be a non-profit company.
Most people who would read Alternative Altruism would be middle-class and up, and the age range would vary wildly, from idealistic college students to elderly couples with little else to do. The readership would be defined much more by the psychographics; it would appeal to people who feel the need to make a difference.
While most mainstream magazines have occasional articles, and specific organizations will put out magazines, there isn't really a magazine devoted to impartially and specifically gathering data and supporting ideas.
Companies who would want to advertise would mostly be altruistic in nature, such as The Salvation Army, or Habitat for Humanity, Disney, with its project to encourage volunteering, The Red Cross, or World Wildlife Fund.
The premier issue would include the following articles:
Change for Change (How your quarters can impact more than just your couch)
Beef: Cows aren't the only Casualties
Really? Too much talk, too little trust
Water water everywhere... but how much do we really need?
Quiz: Are you an altruist?

Cover: I will bring the cover to class.